Kris Pajarito | Freelance Senior Copywriter | copygirlinc@gmail.com | Brooklyn, NY

WHERE I AM

FREELANCE SENIOR COPYWRITER | Advertising, Marketing + Social Media

October 2010 – Present

Clients: McCann NY (advertising), Weebly/Square (tech), McCann Health (pharma advertising), Wasserman (experiential advertising), Brandless (food, beauty & personal care), Gap Inc./Old Navy/Banana Republic (Men’s, Women’s, Intl.), Clorox Digital (Hidden Valley Ranch, Fresh Step), Shutterfly, Lustau (luxury spirits), Europvin USA (luxury wine), Viator (travel), ABQ Innovation Central (tech), Pixel & Press (agency - Men’s Wearhouse), Weather the Norm (agency - branding for Bespoke Men’s Fashion, ESPN, and Grainful), Indigo Creative (branding), Holiday Inn Express, Levi Strauss & Co. (e-blasts), and Sprinkle Labs Productions (home furnishing - video work).

WHERE I’VE BEEN

EDITORIAL COPYWRITER | WILLIAMS-SONOMA INC. | PBteen

October 2016 – July 2017

Created print/site catalog and e-commerce editorial for Pottery Barn’s teen division (luxury home furnishing), with an emphasis on marketing strategy via a fresh voice & tone to increase brand awareness. Mentored junior copywriters with catalog editorial and junior designers with effective conceptual work.

COPYWRITER | GAP INC. | OLD NAVY ONLINE

September 2011 – October 2015

Concepted a storytelling rebrand, while executing seasonal campaigns and daily product promotions. This encompassed compelling in-store & digital creative presented consistently across our site, email and mobile experiences.

STORY PRODUCTION ASSISTANT | DREAMWORKS ANIMATION

January 2007 – June 2011

Wrote script coverage and voice-over punch-ups, storyboard/teaser prep for editorial and marketing, driving digital sequences for director/producer/CEO creative critiques, as well as tracking production assets for three feature animated films: Madagascar 2, Kung Fu Panda Holiday Special and Kung Fu Panda 2.

WHERE I GOT LEARNED

M.A. Humanities – Cultural Studies | 2009

MOUNT SAINT MARY’S UNIVERSITY

B.A. Visual Arts – Film | 2005

UNIVERSITY OF CALIFORNIA, SAN DIEGO

EXTRA CRED

Copy editing, screenwriting, pitch treatment prep, sketch writing and storyboarding.