McCann Health

In a world where Crohn’s disease remission can feel like an impossible dream, we were tasked with refreshing Stelara via their “Face Off” campaign that inspires sufferers to take control of their symptoms — especially when they need it most.

In Stelara’s “Shadows” spot, it was a slightly different take on how symptoms can quite literally overshadow your everyday life. I helped flesh these out for social and mobile ads, as well as reviewing legal - everyone’s favorite task in Pharma! After all, Pharma wouldn’t be nearly as exciting in the absence of legal copy. I’m still waiting for the day I can make a spot that really gives a shine to legal in a way that doesn’t put you to sleep.